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Online Undergraduate Certificate in Digital Marketing

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Lead Digital Marketing Efforts to Help Organizations Gain a Competitive Edge

Advance your career with strategy-development and relationship-building skills needed to successfully plan and implement digital marketing campaigns. By incorporating social media communications, and data analytics, you can strategically connect with a focused digital audience. Responsibilities might include the following:

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Promoting awareness of organizations’ products and services.

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Planning and implementing marketing-campaign strategies.

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Using technology to facilitate data analysis of digital marketing mediums.

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Developing and maintaining effective and engaging digital-marketing communications.

Additional Resources

LEARN MORE ABOUT DIGITAL MARKETING
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U.S. DEPARTMENT OF EDUCATION GAINFUL EMPLOYMENT 
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What will I learn in this certificate program?

The Undergraduate Certificate in Digital Marketing is designed for modern learners who want to lead digital marketing campaigns. Become an invaluable asset to a variety of organizations looking to increase growth and promote brand awareness.

Courses teach the skills that employers need from qualified digital marketing professionals, including…

  • Foundations of marketing for businesses.
  • Measuring and tracking data analytics to create strategic campaigns.
  • Public relations, communication, and relationship-building skills.

This transcribable, nationally recognized certificate emphasizes your expertise in digital marketing and can later be used toward earning a full degree or to highlight the investment you’ve made in your professional future.

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Courses in this Certificate

This 21-credit hour, stand-alone program consists of seven, three-credit courses:

  • MKG310* Introduction to Marketing
    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • MKG330 Consumer Behavior
    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG340 Product and Brand Management
    This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
  • MKG350 Promotion and Public Relations
    This course introduces the field of advertising, public relations and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG420 Digital Marketing
    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
  • MKG470 Market Research
    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.

* Accounting, Business Management, and Healthcare Administration and Management majors will take MKG330.

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your certificate comes from a top quality, trusted university.

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RANKED #3 BEST COLLEGES IN COLORADO

Best Value Schools ranks CSU Global third in their Best Colleges in Colorado lineup.

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RANKED #8 MOST AFFORDABLE MILITARY-FRIENDLY ONLINE COLLEGES

In the OnlineU Most Affordable Online Colleges - Military-Friendly ranking, CSU Global earns #8 for being both affordable and supporting military students and their families.

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Why You Should Earn Your Online Undergraduate Certificate

In today’s evolving and unpredictable economy, stackable credentials are an important tool you can utilize immediately, while also building credits toward a full degree. With an undergraduate certificate from CSU Global, you prove proficiency in a specific subject with your stand-alone, transcribable, nationally recognized credentials. Get promoted, switch industries, or work toward a full degree. And with our Tuition Guarantee, your affordable tuition rate won’t increase over time. Now is the time to get the career respect you deserve by increasing your market competitiveness.

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ONLINE ACCREDITED DEGREES

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NO SET TIMES OR LOCATIONS

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MONTHLY CLASS START

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ACCELERATED COURSES

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Learn Valuable Skills

As a student earning an Undergraduate Certificate in Digital Marketing, you learn public relations and campaign-strategy skills needed to facilitate company growth and promote brand awareness. Learning outcomes include the following:

  • Enhance and develop time management, public relations, and relationship-building skills.
  • Develop essential skills for a well-rounded approach to marketing in an online environment that can fulfill an organization’s mission.
  • Apply the most relevant digital marketing techniques and strategies.

Finish Faster and For Less with Alternative Credit Options

Credit by Exam

You can get credit by taking exams for what you have already learned.

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Self-Study Assessments (SSA)

CSU Global will help you prepare to earn course credits for taking a proctored exam for specific content areas.

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CSU Global Prior Learning Assessment (PLA)

Earn credit for what you have already learned in your career or other educational experience.

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